Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)

File format: pdf

File Name: _301608.7bb47239e7b3bd74b6b8ff7a9db5c4d4.pdf
Size: 7.73 MB
Uploaded: 12/21/2019

Status: AVAILABLE

Information:

Volume info:
Series: Contemporary Research in E-Marketing
Periodical:
Author: Sandeep Krishnamurthy (Editor)
Year: 2005
Edition:
Publisher: Idea Group Publishing
City:
Pages: 389
PagesInFile: 389
Language: English
Topic: Business > Marketing
Library:
Library issue: до 2011-01

Commentary:
DPI: 0
Color:
Cleaned:
Orientation:
Paginated:
Scanned:
Bookmarked: 1
Searchable: 1

Identifiers:

ISBN: 1591408253,9781591408253
ISSN:
ASIN:
UDC:
LBC:
DDC:
LCC:
DOI:
Googlebook id:
Openlibrary id: OL8855034M

CRC32: 4858E46A
SHA1: BU36N4CM65YQALUZXBJREVVEOJRF2KRU
SHA256: 856F44996C811C7EC3529DC78CDC10AFF684FEB32256173FB1A4F3FDE3CF1E4D
MD5: 7bb47239e7b3bd74b6b8ff7a9db5c4d4

TOC:

Evaluation of Web Sites onInformation andEntertainment Properties:......Page 12
An Examination of ConsumerBehavior on eBay Motors......Page 51
Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India......Page 69
User-CenteredDesign and Marketing: Online Customer Value......Page 99
A Synthesis and Analysis of Behavioral and Policy Issues in ElectronicMarketing Communications......Page 117
Providing Value to Customers in E-Commerce Environments: The Customer’s Perspective......Page 130
Key Success Requirements for Online Brand Management......Page 158
The Evolution of the Theory and Practice of Marketing in Light of InformationTechnology......Page 179
The Internet and GlobalMarkets......Page 227
StanceAnalysis: Social Cues and Attitudes in Online Interaction......Page 273
Application of Internet-Based MarketingInstruments by Multichannel Retailers: A Web Site Analysis in the U.S. and the UK......Page 295
The E-Mode of BrandPositioning: The Need for an Online Positioning Interface......Page 315
Locked In By Services: Willingness to Pay More and Switching Behavior in a Digital Environment......Page 333
ComparativeAnalysis ofInternational Approachesto the Protection of OnlinePrivacy......Page 358
About the Authors......Page 376
Index......Page 383

Description:

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus.

Download:

Gnutella: Gnutella
Ed2k: Ed2k
DC++: DC++
Torrent: Torrent per 1000 books
VIP: VIP Download

How to download ?

Register a free 7 month Trial Account. Access as many books as you like (Personal use) Cancel the membership at any time if not satisfied. Secured and Anonymous

Related

DISCLAIMER: "We cannot guarantee the availability of this ebook on an external site."

Copyright BookOpen.Org @ 2016 - 2018

1008 Users Online Now

amung